Description
It is the name under which a viral photo was circulated in June 2011. The photo shows a sign, which is a hoax, claiming that McDonald’s has implemented a new policy to charge African-Americans more, as “an insurance measure.? Despite having been around for some time, the image spread across the internet, particularly on Twitter, in June 2011, by people who were either offended or amused by the image. McDonald’s quickly acted to deny the mark’s legality, but it continued to trend on Twitter for a few days under the hashtags “#SeriouslyMcDonalds” and “#seriouslymcdonalds”. The company’s response to the fraud has been praised by journalists and public relations professionals.
